Website Performance Scorecard
Diagnose a prospect's website health. Low scores create urgency — and a natural entry point for your services.
8 Questions
pre-built and weighted
4 min to complete
average completion time
HOT / WARM / COLD
routing included
3.7k times used
by Lena Fischer
What your leads will answer
Does your website load in under 3 seconds?
Speed directly impacts conversion — easy entry point for services
What is your current website conversion rate?
Most businesses don't know this — creates immediate value
When did you last update your website content?
Stale content = clear service opportunity
+ 5 more questions included in the full template.
How scoring works
Speed/UX (30%), conversion (30%), SEO (20%), and content (20%). Below 50 routes to an urgent audit CTA.
Needs urgent help
Book a free website audit
- 30-min screen-share audit of your live site
- Top 3 fixes ranked by revenue impact
- Written report sent within 24 hours
Every week your site underperforms costs you leads
Free audit · No agency commitment required
Room to improve
Get our optimisation checklist
Performing well
Read our advanced CRO guides
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