Marketing Maturity Scorecard

Benchmark a prospect's marketing sophistication. HOT leads need your help most — cold leads can DIY.

10 Questions

pre-built and weighted

5 min to complete

average completion time

HOT / WARM / COLD

routing included

4.2k times used

by Tom Ellison

Sample Questions

What your leads will answer

Do you have a documented content strategy?

Strategy gaps = agency opportunity

How do you currently measure marketing ROI?

Measurement maturity indicates sophistication level

Which marketing tools are you actively using?

Tool stack reveals execution capability

+ 7 more questions included in the full template.

Scoring Logic

Strategy (30%), execution (30%), measurement (20%), and tech stack (20%). Low scorers are your best prospects.

HOT

Needs full support

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WARM

Partially established

Download the maturity framework

COLD

Highly sophisticated

Read our advanced playbooks

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